Our partnership with Crowd Connected is leading to an ever-more added value for our clients by embedding their location intelligence solution in our products.
Location data to segment your audience
Crowd Connected’s multi-award winning Colocator software uses patented techniques to intelligently gather, process, and analyse location data from mobile phones.
Colocator turns this rich stream of location data into real-time intelligence, empowering effective customer understanding and engagement, resulting in following services:
- real-time audience insights (heatmap overviews and personalized dashboards on specific locations)
- location-based messaging (by using geo-fencing technology)
- proximity marketing (a great tool to boost your sponsorship department)
- next-gen reporting potential based on gathered location data
- enhanced crowd safety and security
The power of location-based messaging
The importance of communicating and informing your festival audience before, during and after the event is crystal clear. Our newsfeed is the ideal place to deliver this content but an ‘additional’ or ‘stand-alone’ push notifications can add that extra touch of ‘crispness’.
Push notifications are what you need!
Different than a website or web app, having a festival app (and the complementary ability to send pushes) have proven the ideal way of engaging with your event visitors. Especially during the event, reaching your visitors isn't that simple ... on top of that, not every push is relevant to an event’s entire audience.
Targeting communications using both, current and historic location profiles, allow our clients to add a new depth to messaging campaigns, improving the overall experience for visitors and sponsors.
It's an under-statement to say that relevancy is key to the impact of your communication. By embracing this kind of segmenting technology, the amount of push notifications that can be sent will increase dramatically. No need to say that sending a push about the bicycle parking being will not interest every visitor that came in by car or public transport.